LinkedIn Ad Copy
Challenge
A Mid-Sized Software Company was trying to break into a challenging vertical. LinkedIn’s new Lead Gen forms showed promise. But LinkedIn ads had disappointed in the past.
They decided on an outsider’s approach to try a different angle. With a strict deadline under a week, the writing was on!
Solution
Enter me!
In our discussions, we brainstormed different angles for each ad to get the most value.
The delivery included ads with screenshots to show what the final design would like. Also included was a series of real lead gen forms I encountered during my research — showing what worked and what didn’t.
