Website Copy

Client: Baldwin-Ann Marketing & Analytics

Full website rewrite for a boutique marketing and analytics company.

Generate potential leads from small to medium-sized business owners. Help them understand the value potential of digital marketing and analytics.

Simplifed complex analytics for informal (and busy) audiences.
Developed unique selling proposition.
Created comfort and trust to hand over the reins — some clients having never outsourced marketing before.
A big bonus was the “About Us” page, featuring Baldwin-Ann as being from Texas. It resonates well to be a member of the Texas “club”. This familiarity goes a long way towards client conversion.

379

Days in Use (& Counting)

The new website copy and Google Ad campaigns launched January 2019.

The copy was subsequently used in landing pages and newsletters as well.

(locally hosted through Google Doc Publisher)

Weeks to Completion