Mom always told me I should be a lawyer…

Because I can make a great case for anything.

Instead, I went to art school.

Eventually I worked at Disney Interactive making animations for video games like Marvel Avengers.

But today I’m a conversion copywriter. Using those lifelong persuasion skills combined with a honed artistic eye.

Sorry Mom.

I think we’ve met somewhere in the middle though.

My Not-So-Secret Secret:

When I make you look good, I look good. 

And we both live to fight another day.

I think about your project on walks, in the shower, and while I’m (supposedly) meditating. When I’m on your project, it’s 100% heart & soul.

12 years

self-employed

67

client copywriting projects since Aug. 2018

Driven By Your Results

I’ve seen so many great products/services from clients that could really help their potential customers. All bogged down in gobbly-gook, confusing wording, and corporate speak.

My drive is to grow your revenue by revealing what’s great about your product or service. And to support that: increase your leads, AOV, ROAS, sign-ups, traffic.

We’re here to make money. Period.

Actually, scratch that period.

How we get there is just as important. Honesty, integrity — in a healthy way.

And just plain being kind.

You’re a human. I’m a human. Let’s be human to each other.

0

times caught dancing
on a Zoom

A Series of Fortunate Events

  • 4:17 AM: Birth

    Born in the suburbs of Chicago

    1984

  • First Written Story

    A Godzilla knock-off called ‘Mike-Zilla”. Yep.

    1990

  • Zits, Metallica, and Other Painful Growth

    1998

  • Entered Columbia College Chicago

    Earning my BA in Film/Video with a concentration in Computer Animation

    2002

  • Incorporated as Superfantastik

    At the time, offering animation and multimedia services.

    2008

  • Animated for Disney Interactive

    Creating games like Disney Guilty Party, Marvel Avengers Initiative: Hulk & Captain America

    2009

  • Became a Dual Italian - US Citizen

    Molto bene!

    2016

  • Read Bob Bly‘s ’The Copywriter‘s Handbook’

    And everything changed!

    2018

  • Began Copywriting

    2018

  • First Retainer Client

    2019

  • First Time I Got Plagiarized

    Someone copied my LinkedIn and Upwork copywriting profiles! That’s how I knew I was good.

    2019

  • Way More Growth (But Less Painful This Time)

    Lockdown, recession, societal angst.

    It was as good a time as any to join Copyhackers training.

    2020

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