Pinpoint Their Pain Points
What problem makes their stomach hurt just thinking about it? Get to the heart of what keeps your prospect up at night.
Turn your website into
the 24/7 salesforce
it was always meant to be
Talk Like A Person, Not A Marketer
If it doesn’t sound like a real person, you’ve lost your credibility — and put up another barrier. Personal writing is better writing.
Reveal What’s BEST About Your Solution
Strip away the excess, simplify, and find what makes people come to you to solve their problem —not someone else.
Build Urgency to Act NOW
Your prospects may agree with you that your product/service is great. But it’s never a priority right now. Show them there’s more to lose from inaction.
“One of the few contractors I trust…
I’ve engaged with Michael to support copy needs at two different companies now and I can’t sing his praises enough. He’s one of the few contractors I trust to work with clients directly — he always goes above and beyond.
I’m consistently impressed with how concisely he conveys complicated ideas.”
SERVICES
Website Copywriting Analysis
See if your website copy
is on-target
Get the exact blueprints to improve your website copy.
Find out what’s working, what’s not, and how to improve.
Strategy Session
Get clear strategy
Jumping into rewriting your website without a clear strategy can waste time and energy. And you’re likely to be stuck with what you get for a long time.
Whether you’re starting from scratch or changing direction, plan the next steps with an expert in the room.
VIP Intensive Day
Make serious progress
by end of day
Treat yourself (and your to-do list) by grabbing me for the day to optimize your copy with a conversion angle.
Best part? Fast start, fast turnaround.
Website Strategic Engagement
Complete website conversion copywriting
The research, strategy, copy and validation designed to achieve your KPI.
Share a few details to get started on your custom quote.
“Dramatically better than before…
My Patreon site needed a serious overall, so I reached out to Michael.
He dug deep to understand my goals, perspective, and what value there with my services. That information was distilled into crisp, attention-getting copy for the site. Thanks to Michael, it’s now dramatically better than before.”
No sleeves cause they’re always rolled up!
I ditched Disney to write smile-inducing words for people like you
Through a zigzag route of a career, I’ve gained a combo of left-brain and right-brain thinking. Putting the analytical and creative together.
Your copy gets the benefit of a unique perspective.
“Worth every penny…
The most impressive aspect of Michael’s services is his attention to detail while figuring out what his clients need.
He asks the appropriate questions to make his copywriting truly pop. He’s figuring out how to turn what I’m telling him about my needs and my messaging into a clearer, prettier message.
And that’s only the half of it, Michael then gets to work doing as much research on how my business functions, by the end of which he could lead a corporate training for new hires. He’s worth every penny…”
Life’s too short
for a homepage that doesn’t work
Make sure your most visited webpage is working to pull in leads and sales.
The Homepage Copywriting Sidekick walks you through everything you need to know to make your homepage sing. Even if you’re not a copywriter.
Yours free when you subscribe to the Superfantastik newsletter.